Notes on Clarity, Story, and Growth.
Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.
Stone Soup Strategy Insights
Why Your Marketing Plan Should Start With Positioning, Not Channels
Most marketing plans start with channels or revenue goals—and fail to compound. Discover why positioning must come first to build real momentum.
Content Marketing Doesn’t Compound Without a Feedback Loop
Publishing without a feedback loop turns content marketing into a treadmill. Discover how to build a Narrative Flywheel that turns audience responses into compounding authority.
Your Brand Identity Problem Isn’t Your Logo
Most companies mistake brand identity for a visual design project. Discover why narrative must come first—and the 4 questions that define what your brand actually stands for.
Your Target Audience Is a Trigger State, Not a Demographic.
Most target audience profiles rely on generic demographics like job title or company size. Learn why targeting a specific "trigger state" drives real buyer intent and urgency.
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